What to See & Do

Watanabe Sake Brewery

渡辺酒造店(Watanabe Shuzo-ten)

A little taste of heaven in Hida

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Watanabe is a reputable and established sake brewery, said to have been founded in the Meiji period (1868-1912). This business, which is a leader of sake production in the Hida area, is not only a creator of “Hourai”, a local sake that has long played an important role in the lives of the Hida people, but the historic building itself is also registered as an Important Tangible Cultural Property by the nation. Its unique ways of naming sake and designing their labels are well known throughout the country and are loved by many.

Tours of the brewery require reservations made at least five days in advance and do not limit visitors just to taking a quick look at the factory, but have gathered great praise from by allowing people to get up and close and personal with the “living brewery” that they have protected throughout the generations. The bronze statue just to the side of the main entrance is also an absolute must-see!
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The main entrance, fitting perfectly in with the classical atmosphere that Furukawa’s Ichinomachi district prides itself on
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Watanabe Brewery’s signature product, “Hourai”, is considered a lucky “sake word”
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The bronze statue just outside the main entrance is not to be missed!
Address / Map 〒509-4234
7-7 Ichinomachi, Furukawa-cho, Hida City, Gifu
Telephone Number 0577-73-3311  (direct line)
Business Hours 9:00am – 5:00pm
Days Closed for Business January 1 – January 4
※Tours of the brewery may be impossible on certain days, so please check well in advance.
Price Free
Directions 5 minute walk from Hida Furukawa Station
Website Visit Website
Notes Parking lot available